INTERVIEW // DOT DOT DASH
Who/what is Dot Dot Dash, and what is your role/s within the company?
Shirin Pulitano + Diba Beylie = Directors
Dot Dot Dash is a creative marketing and event agency. We design experiences for brands like David Jones, Australian Grand Prix, Chadstone the Fashion Capital, Vegemite, Topshop/Topman and Etsy.com to name a few.
I started the business eight years ago with my sister Diba Beylie joining me a year later. Since then we’ve grown from a sister duo to a passionate team of seven. We all have strengths in certain areas like creative direction, client management, landscape design, tenders, styling etc. Diba and I are so proud to have such a strong, cross-functional team that can apply its collective wisdom to almost anything.
We’re very focused on creative expression but also pride ourselves in working with our clients to drive robust solutions and doing that little bit extra to make their lives easier. This is all made possible by the great bunch of suppliers that we work with each day – like Dann Event Hire!
Which three words best describes you?
Tell us a little about one of your most memorable projects you’ve worked on:
The Caulfield Cup Marquee at David Jones was a real highlight. Not only because the end result exceeded our own expectations, but because of the great team effort.
Due to travel and other work commitments, everyone in the team had to take on roles that were a little outside their comfort zone. Those traditionally involved in the creative process had obligations working on a tan in Capri (sorry guys!) and the remainder of the team was able to come up with an inspired and beautiful concept. By the time we had to present to the client the closer of the team was working on her tan in Palm Springs so the awkward presenter (me!) had to close the deal.
So much love went into this project but the real pride came from seeing the team work outside their comfort zones and realise they were capable of anything, and challenging myself, all while building an event our client David Jones was equally proud of.
What are your favourite trends of the moment? (Interior / food / event / wedding…)
I’m really enjoying the less-fuss approach to food and dining in recent years. I think you can see this trend on bar menus with classics like negronis and aperol spritz making a comeback, and with quality and sustainable ingredients starring as heroes on the plate. That focus on perfecting simple details which create an incredibly special experience – it’s something I really consider when designing our events.
What colour palette are you loving?
At times our colours are guided by the brands we represent, this doesn’t always give us the opportunity to experiment but we do enjoy the chance to push boundaries once in a while.
More recently we’ve been experimenting with different shades of blue, it’s a favourite amongst the team. Its an evocative colour, layers well and looks hot in a space.
The delicious combo of rose, concrete and white is also a colour palette that we lean towards when left to our own devices.
What can’t you get enough of right now?
I’m loving the new direction at Gucci- both the campaigns and collections.
Who or what inspires you? Where do you look for inspiration?
Like many people I take inspiration from different mediums, I love film and art and am somewhat fashion obsessed. I love installation art, it can trigger some great ideas. This broad inspiration is probably best distilled on Instagram and Pinterest. It’s amazing where a hashtag can take you!
Where would you host your dream event?
It’s hard to pick one so we’ll give you two.
Palm Springs. Think desert wedding, cocktail party at Frank Sinatra’s holiday house or a Coachella after party – so many things to do! The combo of mid-century design and architecture and holiday weather is so appealing.
Greek Island/Santorini. Whites, blues, beautiful beaches, relaxed people, party vibes. Upon reflection it could be a real challenge getting anything organised in this scenario, but fun times are guaranteed.
If you were a brand, which brand would you be and why?
Dot Dot Dash has a can do attitude like Nike, is bubbly and colourful and always ready to celebrate like Veuve Clicquot and is a bit of a crazy family that sticks together like the Kardashians. We are still trying to perfect that selfie though.
What do you do to get away from it all?
Play time with my son Oscar – its distracting and grounding! We’re renovating a new place down the coast so in 6 months time Sorrento will be my answer which I’m thrilled about.
Which Dann Event Hire piece is your favourite?
We think the Sofia Lounge with it’s a classic design and fresh colours has been a favourite of ours and the Ryder mattress and lounge collection in the petrol blue is standout.
Although we did design the Geometric Bar a few years back and always proud to see it pop up at other events.
If you were a piece of furniture which would you be? Why?
Diba would definitely be a custom bar. This is where she can shout drinks and make sure everyone is having a great time.
I think I am more likely to be a lounge, sitting comfortably but still amongst the social action.
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