INTERVIEW // LENZO
Let’s start at the very beginning. Tell us how LENZO came to be.
I have always had a love for parties. For me, it was all in the details! After celebrating my wedding, and my 30th birthday I realised there was not a curated platform for the best in the events industry. I had to google and search to find exactly what I wanted (and that’s not easy when you’re a little fussy). So I knew there was an opportunity. After I had my first daughter in 2012. I and started the initial business plan however, the day to day pressures succumbed and rather than pursuing LENZO. I went back to my career in advertising sales. After my second daughter was born I was adamant this was what I was going to do. The fire was in my belly.
Which three words best describes LENZO?
What is your favourite part of your job? What is the most challenging part?
Being inspired by the latest trends. I am a very visual person. I love to crawl through Pinterest and social media to find the slightest hint for an upcoming trend. There is normally an indirect link to the events industry – ie. My inspiration comes from the catwalks in New York or something I have seen on an architect’s website using an amazing texture or colour. This is also one of the most challenging components… how do you ensure you’re always fresh and innovative? We really we want to set trends in the industry, rather than follow them.
Take us through your average work day. What does a day in the life of Elleni look like?
No day is the same in the world of LENZO. My role is made up of 50% the boring side of business (in my mind)…. accounts, web development, analytics, data, content planning… BUT then in the afternoon I could be doing what I love – working on a mood board for a shoot and then meeting with a client. The business is evolving and some days I feel stretched in different directions but it’s a positive problem to have.
Tell us a little more about some other memorable projects you’ve worked on.
The recent LENZO event at Canvas House was truly a highlight. Just standing back for a moment to see what we had created – bringing together the events industry in the one room to create something truly collaborative and creative!
What would be your dream creative project?
I would lose my mind to be given the opportunity to work on a show-stopper marquee in the Bird Cage (Flemington Racecourse).
The business has evolved to include client activations via our Parties by LENZO offering (we are an online event stylist but also offer full service).
I see this happening in the near future so watch this space!
As a business that sets out to inspire others;
where do you look for inspiration to ensure you remain ahead of the game?
Fashion. Interiors. Anything fabulous! I am inspired by the simplest of things… and always just a small cue.
It could be the shape of a tile or a sheer fabric. When I work on a concept for a shoot or event I focus on one key element.
From there I build the mood board around that key piece!
What are your favourite trends of the moment? Or what can’t you get enough of right now?
Oh decisions! I love the growth in interactive food experiences – ‘build your own’ is very now.
Take me to the Mediterranean – loving Bougainvillea (pity it’s not that easy to source) and intricate tiles.
What colour palettes are you enjoying working with at the moment?
I’m always a sucker for blush… call me boring, but when we incorporate it into anything the engagement is always high, people love it.
I am also loving terracotta.
What’s your favourite Melbourne hang out and why?
I do tend to live in my Elwood bubble. However, if I feel adventurous I’ll venture to Marion Wine Bar on Gertrude St.
Honestly, if you haven’t tried the bread there, you must.
What do you do to get away from it all?
I love a road trip with my family. Even if it’s one simple night on a little weekend adventure.
It doesn’t need to be fancy, just an hour out of Melbourne and I feel refreshed and rejuvenated.
Which Dann Event Hire piece is your favourite?
I am LOVING the Muse collection – The palette is so on point and it’s a unique offering.
If you were a piece of furniture which would you be? Why?
Ha ha! This one made me laugh. Definitely something colourful, perhaps a bar?!
I enjoy a drink and I love to being in the centre of the action with friends and family