INTERVIEW // WESTFIELD FOUNTAIN GATE
What is the Scentre Group and what are your roles within the company?
Scentre Group manages, develops and owns Westfield branded shopping centres in Australia and New Zealand.
As the Brand Experience Team at Westfield Fountain Gate, we love to bring seasonal and retailer events alive in-centre for our customers to discover and enjoy.
Our team includes Kristy Marinelli (Brand Experience Executive), Sheila Dam (Brand Experience Executive), Lauren Cain, (Brand Experience Assistant) and Emrita Mudher (Brand Experience Manager).
Which three words best describe Westfield Fountain Gate?
Tell us a little about one of your most memorable events or projects you’ve worked on:
Probably our Mother’s Day event. For the event we partnered with Nomad Styling and it was really rewarding to collaborate with such a creative talent!
We loved that the event was primarily focused on celebrating the Mothers and Grandmothers who visit our centre. Our customers were blown away by the amount of effort we had gone to in order to celebrate them, which was really rewarding. Sometimes a beautiful space to catch up with loved ones is all that’s needed to brighten someone’s day!
What are your favourite trends of the moment?
Clashing colours & neon – the brighter the better! We love how event stylists are pairing the unexpected together to create a fun and vibrant personality for each event.
Who or what inspires you? Where do you look for inspiration?
Seasonal events & our customers! We take a lot of inspiration from seasonal events which are happening within Melbourne.
Whether it be VAMFF, Spring Racing Carnival or the latest foodie event, we love seeing what’s new in the eventing space and how event stylists bring to life new and engaging ideas.
Our customers also inspire us to think about our events differently and try new and exciting ideas that we really believe they will love.
They really get us thinking “Wouldn’t it be great if….”.
What colour palette are you loving?
Anything with blush. Black & blush, teal & blush, orange & blush… the list goes on!
A great day begins with?
Coffee. Mmm and avocado on toast of course!
What do you do to get away from it all?
As a team we really love to get outside the four walls of our office to make sure we refresh physically and mentally. We love visiting events in the CBD, trying out new restaurants and simply strolling through our local florists. When working in events, you often don’t want to get away from it all, rather find new ways to spark your creativity. It never stops, but we love it!
Definitely the Emerald Green Nero Stool – you can never go wrong with velvet.
If you were a piece of furniture which would you be? Why?
A statement armchair – Striking and inviting!
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Photography Credits: Blossom Daisy Creative