INTERVIEW // KODE GROUP
Georgia Fitzgerald, Creative Producer; tell us how Kode Entertainment Group came to be.
Since 2009, Kode Entertainment Group has been curating events that imprint themselves to become unforgettable. In a former life, Kode Group represented the highest level of luxury sports events travel started by two friends, former AFL players Leigh Colbert and Glenn Archer. Under the direction of business partner Shelley Colbert, Kode Group has evolved into a full-service event agency with a design-focused edge. The underpinning of Kode Group is to produce and manage experiences with resonance, from integrated corporate packages and incentive programs to pop-up activations and conferences.
Which three words best describes Kode Entertainment Group?
Take us through your average work day. What does an average day look like?
An average day involves curating client programs, designing events from conception to completion, writing MANY emails and finding great collaborators around the globe. Our team travels often, and in May you’ll find us in Chicago, Zurich, Frankfurt, Paris and Banff.
Tell us a little about one of your most memorable projects you’ve worked on:
One of our most memorable projects has to be a recent corporate incentive we created in Barcelona, Reykjavík and Copenhagen. Highlights included: a private tour of Casa Vicens (Gaudi’s first house) months before it opened to the public; a bicycle tour of Danish showrooms including GUBI, Menu Space and 3 Days of Design; exclusive after-hours swim in the Blue Lagoon and two private dinners at Tickets in Barcelona (No. 25 Best Restaurant in the World) and Geranium in Copenhagen (No. 19 Best Restaurant in the World). Not to mention, private jet charters between destinations!
What’s the best mistake you’ve ever made?
Two years ago, we took a small corporate incentive group to the Champions League Final in Milan. They drove in luxury cars from Venice to Lake Como, stopping for lunch in Sirmione, a tiny resort town on the southern bank of Lake Garda. Driving through the old town is a challenge – the historic centre is accessible only via a tiny rickety bridge – narrow cobbled streets are filled with crowds of tourists and the directional signage is virtually non-existent. It was not dissimilar to a scene from Master of None where Dev and Arnold get stuck between two buildings in Italy.
However, there were no accidents and the reward at the end was well worth it! Lunch at Palace Hotel Villa Cortine, overlooking the stunning peninsula.
Where would you host your dream event?
A dream location would be the exquisite labyrinth estate belonging to Catalan sculptor Xavier Corbero. Or Ricardo Bofill’s factory, also in Barcelona. The party would go all night.
I think we’ll see South Korea and Portugal on the map for corporate incentive travel in 2018/2019.
A few American cities on my radar are, Portland (Oregon), Nashville, Charlotte and Detroit.
Do you have a philosophy that you instil into your work?
Collaboration is key – between clients, colleagues and creatives. The whole is greater than the sum of its parts.
What is your own work space like?
Organised chaos (like my brain). All our office furniture is matte black with Devil’s Ivy plants creeping about.
What do you do to get away from it all?
Melbourne has so much to offer, that’s why I love visiting exhibitions as a way to recharge. I saw the stunning Flowering Now project over the weekend, a transient exhibition by some of Melbourne’s talented flower community. I can’t wait for MoMA at NGV coming in June. Otherwise, a cheeky vino at the new local, Bouzy Bar à Vin, never goes astray.
Which Dann Event Hire piece is your favourite?
We recently used the dreamy Halo Wingback Armchair in Merlot for an Autumn Race Day at Flemington. Also, special mention to our brand-new Ziggy Daybed that is perched beside our office Bar.
Faye Toogood Roly Poly Chair in “Millennial” Pink. Short and sweet.