Thu 07 Jun | INTERVIEW

What is Superbloom?

We are floral and event stylists.

Do you have a philosophy that you instil in your work?

It should be fun! If it’s not fun, it’s not worth doing.


 What is your own work space like?

Light, bright, airy and full of beautiful plants.

Which other designers, artists or creative people inspire you at the moment?

We’re inspired by so many it’s too hard to choose!


Where else do you look for inspiration?

Pinterest and Instagram are great daily sources of inspiration. We’re constantly
inspired by international design fairs, for example the recent Milan Design Fair, as well as floral
and visual merchandising installations here and overseas.

What are your favourite trends? Or what can’t you get enough of right now?

We can’t get enough of all the cool café and retail interior concepts going around.

What colour palettes are you enjoying working with at the moment?

Right now we’re really digging palettes inspired by the tropics and also earthy colours
but ask us in a couple of weeks and we’ll probably give you a different answer.

 What would be your dream creative project?

Flowers for the Met Gala would be insane!

What do you do to get away from it all?

A weekend out of town to recharge is always a nice quick trip.

What’s your favourite Melbourne hangout and why?

At the moment love Gilson in South Yarra.

Which Dann Event Hire piece is your favourite?

Halo Wingback armchair is our absolute fave and now has prime position in our studio.

If you were a piece of furniture which would you be? Why?

Hands down a daybed!


Instagram: @we_are_superbloom

Image Credits:
Image 1: Fran Parker, Image 2: Blossom Daisy Creative, Image 3: Hikari Photography,
Image 4: Beck Rocci Photography, Image 5: Beck Rocci Photography, Image 6: Fran Parker,
Image 7: Fran Parker, Image 8: Fran Parker

Contact Dann Event Hire


77-83 Sutton St
North Melbourne VIC 3051
Monday – Friday 8.30am – 6.00pm
Showroom visit by appointment only
1300 131 299


1 Cawley Rd (Building E and F)
Brooklyn VIC 3012 Australia